Google Analytics

How to Track Marketing Campaigns with Google Analytics

November 11, 2011 by Eugen Oprea

When it comes to tracking online success, Google Analytics is really good at doing that and it can help you get insights from your data.

All you have to do is just make sure that you use the proper metrics to measure the outcomes and not look at plain data. The secret is to check the outcomes from the data you have available.

If you are not sure how to do it, don’t worry, by the time you finish reading this article, you will be able to easily apply my advice for your data.

Track Social Media Interaction with Google Analytics

October 26, 2011 by Eugen Oprea

Have you ever wondered how someone that tweets your articles uses your site compared with someone that shares them on Facebook?

What about someone that is more technical and loves to use Google+?

If you did, now you are actually able to find that and get insights about how different visitors use your website and what is the social engagement on your website.

Google Analytics Event Tracking – Measure Calls to Action

October 19, 2011 by Eugen Oprea

Do you have at least two places on your website where people can signup for your newsletter?

Are you wondering which one performs better and gets more subscribers to your list?

If this is your case then you can learn how to use Event Tracking in Google Analytics to monitor your calls to action (a signup form, an affiliate banner or a banner that leads to your product website or page).

SEO 101: Keywords, Ranking, Links and Analytics

October 12, 2011 by Eugen Oprea

Doing SEO for your website can become a hell of a job, but getting started with SEO and have your website (or articles) rank in search engines it’s not that hard.

You only need to follow some steps and once you get familiar with the process, you will see that everything comes naturally.

In this article I will give you some starting points that will help you get ranked in search engines, build some links for your website and measure your efforts in terms of rankings and traffic received.

At the same time, this article is also intended to be a review of Advanced Web Ranking, which is the most comprehensive and affordable SEO tool you can get. It helps you not only research keywords and track their rankings, but also get backlink information about your website and analyzes your competitors.

Plus, it has integrated analytics data which can help you better understand your visitors and conversion rates.

How to Filter Admin Traffic in Google Analytics

October 5, 2011 by Eugen Oprea

Have you ever checked your Google Analytics traffic and noticed a high bump? But, was that bump visible right when you did some work on your site?

I know, it happens to all of us. There are periods when we setup something new on the site, work on design or spend a lot of time checking the articles we write. All these count as visits, time is recorded and you end up with inaccurate stats for your website.

So, you need to filter out all the admin traffic from Google Analytics. You can do this with different WordPress plugins, but what if you don’t use WordPress or just don’t want to clutter your site with plugins?

In this case you can do it straight from Google Analytics and here’s how:

Google Analytics

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