Do you know that there is a way for you to see what your visitors do on your website?
Just like sitting behind their screens and seeing how they interact with your website…
If in the first email you learned how to find out what your audience wants, now it’s time to get more insights about them and see where they click, how much they scroll or where they focus their attention 100%.
But first let’s see what is the best way to do that and how to effectively get more insights about your visitors.
Why is this important?
Because you will be able to see from your visitor’s behavior what you’re doing right and what you’re doing wrong.
You can find that out in a direct way from surveys or creative widgets. Or you can do that by watching their behavior while they browse your website.
And the best way to do that is by using heatmaps.
Why heatmaps?
Heatmaps will allow you to see exactly how your visitors interact with your website and you will be able to get insights on:
- Where they click most and what tare the “hottest” areas on your website.
- How much they scroll and where visitors lose interest.
- The exact number of clicks that each link, image or button gets on a specific page.
- What sources send you traffic that converts most.
Now, in order to see how your visitors interact with your website and where they lose interest, you will have to use a heatmap tool.
And I will share with you my preferred tool and how use it on this blog and for my WordPress list building plugin, Elevatr.
You’ve probably already heard of CrazyEgg, so I won’t talk much about it, but I will tell how to use it.
Or you can use any other heatmap tool, as long as it has similar features.
How to use heatmaps to maximize conversions
Personally, I’ve been using heatmaps for various reasons, such as:
- Finding the best conversion spots on my blog.
- Analyzing my most popular articles to understand visitor behavior.
- Tracking how clicks on ads perform.
- Monitoring key areas on my site.
- Checking what traffic sources send me visitors that actually engage with my website.
But the most insightful outcome was the fact that I was able to discover how the signup form that I used to have at the top of my sidebar is essentially invisible for my readers.
And this lead to building the Cloud Box for Elevatr, a signup form that floats and sticks with the visitors as they scroll.
Using a feature such as Scrollmap, can help you see how far down the page a visitor will scroll and what elements (signup forms, images, blocks of text) keep the visitor engaged.
This is really useful especially for landing pages because it will tell you what is the best place to add your call to action.
Then you can discover where your visitors are clicking and see if they click where you want them to click or just miss your calls to action.
Another insight you can get from heatmaps is how much you annoy your visitors with a popup or ad, as you will be able to see the percentage of people who are closing it.
But again, the best insight that you can get from your heatmap tool is how visible are your calls to action or signup form for visitors and if they are using them to take action.
Why is not using heatmaps a conversion mistake?
If you are not yet using heatmaps for your website, you are missing out and doing a huge mistake that will stop you from improving conversion rates.
As you can see heatmpas will tell you how visitors use your website and you will be able to see where people click or don’t click, where they loose interest and leave your website and what is stopping them to convert into subscribers or customers.
Take action! Go and get an account with a heatmap tool and add heatmaps for your most important 5 pages today. Then send me a reply and let me know how this helped you.
Eugen Oprea
P.S.
Did you get here from a friend, search or social media? Well, you are missing out!
This is the lesson #2 of the 7 biggest conversion mistakes that people make (and how to avoid them, so you can get more subscribers and sales).
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